Apple, a world-famous technology company, manufactures and distributes smartphones, tablets, personal computers and tablets. Apple's products are promoted through various media content, advertising and software.
Its headquarters are located in Cupertino, California, and it has offices and stores throughout the United States and abroad. The company's products include mobile phones, tablets, televisions, wearables, digital cameras, and music players. It stocks a variety of third-party accessories that can be used with its products. It is actually known for its most loved accessories, which are manufactured by third-party vendors.
There are many business segments within the company that contribute to its overall financial success. The company also has a division called services. This includes cloud services, digital content and advertising. Tim Cook is the chief executive officer of the company.
Jobs announced in September that he would be stepping down as CEO of Apple before his death. Apple hired him back to be CEO in 2000.
Although the company went through several CEOs, Steve Jobs was its founder and the one who changed its vision. Design was a key part of the company's business model.
The iPhone is the company's most successful product, having sold more than 12 million units by the end of the year. It has also helped increase sales of other Apple products, especially the iPod. This has resulted to strong online sales.
Many Apple insiders have suggested that Apple has made changes since Jobs' death. According to these reports the company is working on reducing its corporate energy footprint. The company has also focused on a limited number of initiatives in order to reduce costs.
Apple began out as a typical business with a broad range of departments. There were also many employees in leadership positions. This included a Yale University School of Management Dean, as well as other academics.
A few years later, the company decided that it would split its operations into separate units and adopt a more functional structure. Apple's innovative innovations were often overshadowed by the iPod's success.
This was followed up by the launch the iTunes store which allowed consumers to download digital material. The company was able to make strong sales during the initial days of the internet downloading craze. It quickly became the go-to store for iPod users. It also prompted developers to release new apps every day. The company also produced LOGO, a program that was used in a wide range of schools.
Despite its success, it faced many obstacles. In the early 1990s, market share fell for the company. In 1996, experts believed that the company was doomed. But the company stepped forward and benefited from a huge boost in revenue.
Apple has released many other products, including the Apple Watch and the iPad. Innovative marketing strategies are also key to the company's success. It also has substantial cash reserves.