Apple is one of technology's most prominent companies. It manufactures, distributes, and markets smartphones, tablets, and personal computers. Its products are marketed through a range of media content, advertising, software, and services.
The company's headquarters is in Cupertino (California), and there are offices and stores all over the United States. Products include mobile phones, tablets and televisions as well as wearables, digital camera, music players, and televisions. It also offers a wide range of accessories from third-party vendors to complement its products. In fact, many of its most popular accessories come from third-party vendors.
The company operates a variety of business segments that each contribute to its financial success. The company also has a division called services. This includes cloud services, digital content and advertising. Tim Cook is the chief executive officer of the company.
Jobs had announced his resignation as CEO in September, just before his death. Apple hired him back to be CEO in 2000.
Although there were many CEOs of Apple, Steve Jobs was the original founder and the one that changed the company's vision. He made design a core part the company's business model.
With more than 12,000,000 units sold by the end, the iPhone is the most successful product of the company. It has also contributed to an increase in sales of Apple products, particularly the iPod. This has resulted to strong online sales.
Some former Apple insiders claim that Apple has made some improvements since Jobs' death. According to these reports the company is working on reducing its corporate energy footprint. The company has also focused on a limited number of initiatives in order to reduce costs.
Apple started out as a business with many departments. There were also many employees in leadership positions. This included a Yale University School of Management Dean, as well as other academics.
A few years later, the company decided that it would split its operations into separate units and adopt a more functional structure. For instance, the iPod's success overshadowed other innovative innovations by Apple.
This was followed by the launch of the iTunes store, which allowed consumers to download digital content. The company was able to make strong sales during the initial days of the internet downloading craze. It quickly became the go-to store for iPod users. It also prompted developers to release new apps every day. The company also created LOGO software that was used in a lot of schools.
Despite its success it was not without challenges. In the early 1990s, the company's market share declined. Experts believed that the company's fate was sealed in 1996. However, the company persevered and saw a significant increase in its revenue.
Apple has also released many popular products other than the iPhone. Innovative marketing strategies have also contributed to Apple's success. In addition, it has a substantial amount of cash reserves.